Corporate Branding / Marketing
Should you spend thousands of dollars as a sponsor for an event? Should you use radio ads to get our name out to the marketplace? What do you feel about print advertising? How about corporate giveaways at trade shows? Should you get a booth?
These are questions that flow through the minds and wallets of most companies that are working to sell their products and services, establish name recognition and position themselves in the marketplace. Different situations, varied markets and the uniqueness of each company make the answers to these questions a moving target. Grace and Associates has been extremely successful in advising our clients on how to best allocate their scarce resources for success.
It may not be worth $10,000 to have your name on the projector during a dinner or your logo on the paper napkins handed out at a cocktail hour; however, it may be worth a month of one of your senior executives’ time to be on the Advisory Panel that set up that same dinner, event or conference. By doing so he or she may have access to the speakers and decision makers to further build a strong reputation among peers as a team player and go-to company. Each opportunity varies. We work diligently with our clients to ensure that they make every dollar count and each effort truly apply to positive marketing for their firm.
We challenge our clients to find outlets for innovation and opportunities for exposure in their marketing efforts. Marketing takes on many different forms, and we at Grace and Associates are here to you get the “biggest bang for your buck.”